Wednesday 18 March 2015

Investing in mobile technology application: Quick reading for management professionals

Today, distinction between desktop and laptop has blurred. So is the case with smart phones (like iPhones by Apple) and pocket version of laptops (iPads by Apple). A broad feature of mobile device is portability (small in size) while accessible anytime, anywhere, and anyhow. New-generation mobile device provides facility to make calls, send text messages (feature of mobile phones) in addition to web support and more of the things that we do over desktop/laptop. Newer applications like the mobile device checking blood pressure are becoming a reality. Investing in a new mobile technology application (proprietary) can further reduce cost and bring efficiency to a business while giving competitive advantage.

Definition of IT, IS, and MIS

According to Whitten and Bentley, Information Technology (IT) refers to combination of computer technology (hardware and software) and telecommunications technology (data, image, and voice networks). Information System (IS) is “arrangement of people, data, processes, and information technology that interact to collect, process, store, and provide as output the information needed to support the organization”. Management Information System (MIS) is information system applied for management reporting based on business transactions and operations of an organization.

Mobile telephony, interactive digital television, or any other networking technology can be part of communication system of an enterprise providing access to information from a distance.


Software Agents and Intelligent System

According to Bradshaw, Carpenter, Cranfill, and Jeffers, software agents can be defined as entities that function continuously and autonomously in a particular environment that is often inhabited by other agents and processes. Agents gather data from their experiences, interact with people and with other agents, and, when needed, transfer itself different places within private networks and on the internet. Included are intelligent modules built from soft computing components.

From perspective of a smart phone application developer, bundling means adding of modular products and services that are mobile technology-based. Modularity means genetic product or service adapted to be context-related. Layers involve addition of attributes and characteristics based on customer personalization, localization, brand profiles, and privacy.

According to Carlsson and Walden, flexibility and value-addition leveraging mobile technology will be distinguishing elements going forward. The authors predict more personalization and exchange of secure messages as key areas of future e-Commerce research. 

According to Ismail, there are four key criteria that an agent should meet: Autonomy, Social Ability, Responsiveness, and Pro-activeness. Autonomy is ability of an agent to carry out most of problem solving without direct intervention of human or other agents. Social ability means agent should be able to interact when appropriate with software agents and humans. Responsiveness means agent should recognize its environment (physical world, a user, a group of agents, internet, etc.). Pro-activeness means agent should not only act in response to its environment but also be able to take initiatives and exploit opportunities.

References 

1. Carlsson, Christer and Walden, Pirkko (2002), Further quests for value-added products and services in mobile commerce, ECIS, June 6-8, Poland. 
2. Ismail, Shahrinaz (2011), In Proceedings of the 10th International Research Conference on Quality, Innovation and Knowledge Management (QIK 2011): Personal Knowledge Management among Researchers: Knowing the Knowledge Expert, Bandar Sunway, Kuala Lumpur, 15-18 February 2011. 
3. Kostkova, Patty (2010), Revised Selected Papers Volume 27 of Lecture Notes of the Institute for Computer Sciences, Social-Informatics and Telecommunications, Springer.
4. Liao, Shu-hsien (2009, April), The Relationship among Knowledge Management, Organizational Learning, and Organizational Performance, International Journal of Business and Management, 4 ( 4). 
5. Whitten, Jeffrey L. and Bentley, Lonnie D. (2006), Systems Analysis and Design Methods, 6th Edition, McGraw-Hill Publishing Company.